In 2019, after trying on eight bras that didn't fit, Mia realised how difficult it was to find comfort and support for a fuller bust.
Like many full-busted women, she struggled to find lingerie that felt supportive, comfortable and beautifully designed. Poorly fitting bras often brought pressure, discomfort and a loss of confidence.
And that's where Veimia's story began.
From our first Minimizer Bra to a growing range of everyday essentials, our journey has always been shaped by women's real needs.
In a Tokyo fitting room, Mia struggled to find a bra that offered both comfort and support for her fuller bust. Her experience inspired a simple belief: women shouldn't have to compromise on comfort to find the right fit.
Veimia officially launched in Japan with a clear purpose: to create bras that truly understand the needs of women with fuller busts. What began as one woman's experience was becoming a brand built around comfort, support, and thoughtful design.
For women with fuller busts, finding a bra that offered both a smoother silhouette and lasting comfort wasn't easy. Veimia moved away from rigid traditional underwires, developing its own flexible support design to combine gentle minimizing with comfortable support. Within three months, 5,000 bras were sold, marking a milestone in our journey.
Inspired by a breast cancer survivor's story, Veimia worked with specialists to develop a post-surgery bra designed for gentle support. It marked a meaningful step in our commitment to understanding and caring for women with different needs.
Veimia launched its English-language online store, taking its first step towards reaching more women beyond Japan. As the brand grew, our focus expanded beyond bras to everyday essentials that bring comfort and ease to more moments of women's lives.
With the launch of our South Korean online store, Veimia continued bringing its comfort-focused designs to more women across Asia. From supportive bras to versatile everyday layers and comfortable shapewear, our collections reflect an evolving understanding of women's needs.
With 1.3 million Minimizer Bras sold, Veimia has grown from one woman's idea into a brand offering comfort across more everyday moments. Yet our purpose remains unchanged: to listen to women and design pieces that help them feel comfortable being themselves.
Inspired by one woman's experience became a commitment to understanding what women truly need from their everyday bras.
We continuously refine our designs to offer flexible support without the discomfort of traditional underwires.
2. Care in every detail
We listen to women's needs and turn that understanding into thoughtful details.
3. Comfortable shaping
Gentle support enhances your natural shape while keeping you comfortable all day long.
Real voices
Real stories from our community, sharing how Veimia brings comfort, confidence and a better everyday experience.
3,000,000+Items Sold Worldwide
1,300,000+Women Feel the Difference
4.8/5Average Customer Rating
Real Veimia Reviews
“So comfortable from the first wear. It feels light and supportive, and looks smooth under clothes too!”
“Great fit for a fuller bust! The support is just right, and gives a nice shape without feeling tight.”
“The fabric is so soft and breathable. It stays in place and feels comfortable all day, even when I'm on the go.”
“Finally found a bra that's comfortable, looks great under different outfits and gives me confidence every day.”
Veimia Signature
Three signature pieces, each created to bring more comfort and ease to women's everyday lives.
Easy On, Easy Comfort
We designed this seamless pull-on bra to simplify everyday dressing, offering an easy fit, a smooth feel, and comfort that moves with you.
Discover the Bra →
Gentle Support, Smoother Shape
To free fuller-busted women from rigid underwires, we developed flexible support that brings together gentle minimizing, a smoother silhouette, and lasting comfort.
Discover the Bra →
Light Layers, Easy Days
Created for warm days when heavy layers feel uncomfortable, this lightweight cami makes everyday styling easier, whether worn alone or layered.
Discover the Cami →
Meet Veimia offline
Beyond our online store, we continue to connect with women in person. Through our pop-up experiences, we listen to their stories, understand their needs, and bring Veimia's approach to comfort closer to everyday life.
2025.09
Omiya, Saitama, Japan
Our first pop-up brought Veimia closer to women through in-person experiences and conversations.
2026.05
Chiyoda, Tokyo, Japan
Our second pop-up deepened our connection with women through more personal product experiences.
2026.09
Chuo, Fukuoka, Japan
Our third pop-up continued our journey of listening, connecting, and sharing everyday comfort.
We're excited to bring more pop-up experiences to new markets, giving more women the chance to discover Veimia's comfort, quality, and thoughtful designs firsthand.
Veimia specializes in functional-yet-elegant lingerie, empowering full-busted women to embrace comfort and confidence daily. Whether for routine or rare occasions, every woman deserves to shine as her truest, most beautiful self.
Veimia aspires to be Asia's leading lingerie brand for full-busted women, where freedom, comfort, and confidence let each woman's unique beauty flourish.
Love Every Moment of Yourself
Love Every Moment of Yourself
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